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Chinese National Geography Magazine goes Global
Source: Edit: Time: 2009.06.08 09:06:02

Chinese National Geography (English) edition (CNGi) launched in May . It becomes the first established Chinese geographic publication to reach out to a global audience.

CNGi, the international edition of the highly popular Chinese National Geography (CNG),   aims to unravel the mysteries of the 4,000 year old Middle Kingdom, through indepth articles covering geography, history and culture. The publication targets an international audience that includes the many foreigners living and working in China, foreigners abroad who are interested in understanding China and the millions of overseas-born Chinese worldwide who are looking to rediscover and reconnect with the land of their ancestors.

The magazine publisher, Melvyn Goh, CEO of M Media Group, said, “We have addressed an important gap in the market with the launch of Chinese National Geography (English) Edition. China’s continuing rise to economic prominence in our present day has not been matched by a similar growth in the understanding of the Chinese people, and culture. Today, CNGi has taken its first step towards bridging China to the world.”